SEMrush Review – Features, Pricing, Pros & Cons of a Leading SEM Tool

By | October 3, 2020

SEMrush Review – Features, Pricing, Pros & Cons of a Leading SEM Tool

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When you start a website, you need people to visit it and engage with it. For this, you need to use the right keywords and messages. Keywords are the words audiences use to search for a particular product, service, or brand. While you are trying to attract traffic on your website, it is also essential to keep an eye on what your competitors are doing.

It is said that if you want to know what you are doing wrong, then start looking at your competition. Hence, SEO tools are crucial for digital marketers as they help you track your opponents while also monitoring the traffic follow on your website. SEMrush is one such digital marketing tool that enables you to get that competitive edge you’ve been looking for.

About SEMrush

SEMrush can be defined as an online visibility management tool with a content marketing SaaS platform. Simply put, it will show you the right keywords you need to use and the keywords your competition is currently using. This company was started in 2008 by a group of SEO experts and IT specialists. They were unified under a common goal to make the competitive online world fair and transparent. They wanted to ensure that everyone got an equal opportunity to run a successful site.

SEMrushgrew steadily over the last 12 years and is now among the top competitive research services in the world of digital marketing. This SEO tool offers more than keywords by providing you with site auditing services, social media listening tools, backlink auditing, position tracking, business intelligence data, etc. It guides you by giving you all that is necessary for generating greater traffic to your website. SEMrush provides you the data you need to grow and measure accurate results.


SEMrush Features And Tools

1. Social Media Management

This tool allows you to schedule your posts on social media platforms. You can also create, launch, monitor, and manage ads across these channels.

2. Keyword Research

This option has 6 tools included in it to perform keyword research to get those perfect words that drive traffic on your website. The tools included are Keyword Overview, Organic Research, Keyword Magic Tool, Keyword Gap, Keyword Manager, and Organic Traffic Insights.

3. On-Page SEO

This feature helps you audit your entire site and gives you ideas on improving your website’s SEO performance. Site Audit, On-Page SEO Checker, and Log File Analyzer are tools included in this feature.

4. Local SEO

You can use this feature to optimize your website as per the location for local customers. Local SEO tools such as Listing Management, Position Tracking, On-Page SEO Tracker, and Social Media Tool Kit are included here.

5. Link Building

You can build and strengthen your backlink profile with tools such as Backlink Audit Tool, Backlink Analytics, Backlink Gap, Bulk Backlink Analysis, and Link Building Tool.

6. Rank Tracking

If your target keyword is changing with your ranking, then you can track it with this feature. Use tools such as Position Tracking, Sensor, and Ranks for the same.

7. Content Marketing

Develop and plan content marketing strategies as per your audiences’ likings. You will get to use tools such as Topic Research, Marketing Calendar, SEO Content Template, Seo Writing Assistant, Brand Monitoring, Post Tracking, and Content Audit to optimize your content for SEO.

Sign up here: Free SEMrush trial account

8. Content Optimization

You can get guidance for optimizing your content to ensure you get more organic traffic on your site with tools such as SEO Content Template and SEO Writing Assistant.

9. Content Creation And Distribution

While it is crucial to create brilliant content, it is also vital that it reaches your audience through the right channels. With Topic Research, Content Marketplace, and Social Media Poster, you can create and share content for and with the right people.

10. Content Marketing Analytics

This feature will help you monitor your content and improve its performance. Content Audit and Post Tracking allow you to make changes and adjustments to your content to drive more traffic to your website.

11. Market Analysis

You can analyze your position in the market compared to your competitors and make the necessary changes to rank higher with Market Explorer and Traffic Analytics.

12. Competitor Analysis

You can find out and use your competitors winning strategies and increase visitors on your own website. Use Traffic Analytics, Organic Research, Advertising Research, Brand Monitoring, and Social Media Tracking for the same.

13. Competitor PR Monitoring

If your competitor is mentioned on social media, you will know of his presence. You can build your brand with the research using tools such as Brand Monitoring, Post Tracking, and Social Media Tracker.

14. PPC Keyword Research

You can use this feature to track your paid keywords with tools such as Keyword Magic Tool, Keyword Manager, Keyword Gap, PPC Keyword Tool, and CPC Map.

15. Paid Advertising

You can find out what keywords and ads your competitor is using and create your own more effectively. You can use tools such as Advertising Research, Display Advertising, PLA Advertising, Keyword Magic Tool, and Ad Builder for this purpose.

16. Website Monetization

Bloggers, AdSense publishers, and affiliate managers can efficiently monetize websites using CPC Map, Display Advertising, On-Page SEO Checker, and SEO Writing Assistant.

Pros Of SEMrush

  • With SEMrush, most of your digital marketing challenges are provided with a solution. They have 40+ tools and reports that help you with this.
  • SEMrush has the largest keyword database in the digital marketing world with more than 20billion keywords. You choose and use the keywords that will drive traffic to your website effectively.
  • You can track your daily ranking and also use the SEO audit suite on your site to know your website’s performance. SEMrush will provide you with several ideas to drive traffic on your site organically.
  • SEMrush gives you a 16% discount on an annual subscription. Additionally, they do not have any hidden fees or contractual obligations on signing up. You can also upgrade or downgrade your plan whenever you want.
  • SEMrush has an Enterprise plan wherein you can decide what services you want and pay only for that. They give you the flexibility to choose a program that will suit your marketing needs.
  • If you have canceled your subscription, SEMrush will keep your project active for 30 days more. If you want to renew it, they will continue the project; otherwise, post 30 days, it will be taken down.

Cons Of SEMrush

  • You need some level of expertise in SEO and Keyword planning to use SEMrush. This tool isn’t for beginners, as it is too technical.
  • White-label reports are vital for SEO, but SEMrush has no options for generating one except in the Business plan. They will allow you to create Brand reports, but no white-label reports option is available.
  • Searching for the right keyword can be time-consuming as SEMrush provides you with hundreds of them. So, you will have to go through them manually and choose what works for you.


SEMrush has four plans for every digital marketer, namely, Pro, Guru, Business, and Enterprise. All plans are available as per monthly or annual billing. The yearly billing gives you a 16% discount. Here is what you will get in each plan and its pricing.

1. Pro

If you are a startup, freelancer, or an inhouse marketer with budget limitations, then you can try the pro version. This plan will cost you $99.95/mo for a monthly subscription. If you enroll for the annual plan, then you will have to pay $83.38/mo. You will get daily domain reports and keyword metrics and other limited SEO benefits in this plan, along with the 40+ tools SEMrush has.

2. Guru

If you are an SMB or a marketing agency that is building its career, this plan is recommended for you. The Guru version will give you all the pro version benefits and additionally provide content marketing platforms, branded reports, historical data, and more. The monthly cost for this plan is $199.95, whereas the annual subscription drops down the rate to $166.62/mo.

3. Business

The business plan is for more prominent agencies and businesses that have an extensive presence on the web. It is excellent for e-commerce projects, as well. You will get white label reports, API access, Google Data Studio Integration, and much more.

4. Enterprise

This plan is for those who want to customize their requirements. You can choose the tools and services you need and pay only for those.

Refund Policy

SEMrush has a 7-day refund policy. You can try their service for 7 days and if you are dissatisfied, cancel the subscription for a refund. You need to send across an email or fill their contact form for cancelations. The 7-day period is also applied for renewals.

Final Verdict

SEMrush offers you all you need for running a successful website in terms of SEO. You can build backlinks, audit your website, find the right keywords, and keep an eye on the competition with this tool. SEMrush has grown to be a trusted tool used by digital marketers and SEO professionals across the globe for increasing their online business.

Frequently Asked Questions

What Is Semrush?

SEMrush is an online visibility management platform ensuring businesses get measurable results from online marketing. Trusted by over 6,000,000 marketers worldwide, with 45+ tools and seamless integration with Google and task management platforms, SEMrush offers solutions for SEO, PPC, content, social media, and competitive research.

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